Getting political is becoming profitable for influencers in Peru
Those who chose to stay out of the fray are losing followers
Alessandra Mazzini, known on Instagram as @fashionindahat, laughs off the death threats. She’s become used to reading them whenever she opens her account. Random men write that they’re coming for her or that they hope she dies. It’s clearly not how Mazzini imagined her life as a fashion influencer would go. To her, being active online was about posting outfits to promote her fashion brand, not advocating for reproductive rights or endorsing political candidates. For young millennials and Gen Z Peruvians, 2020 was a year of political awakening. The country was one of the worst hit by the Covid-19 pandemic, leading ongoing political turmoil to spill over in November, when president Martín Vizcarra was ousted by Congress on unproved corruption charges...
read the full article on Rest of World